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Today, I want to share with you three tips to rock your Facebook Business Page. Now, I know there’s been a lot of hubbub in the media and in the news about organic reach and that Facebook Business Pages are done. Let me just tell you right now that there are a lot of things you can do to rock your Facebook Business Page and to turn your Facebook Business Page into a lead-making, business-making machine. Here’s a few things that make a big difference.
First and foremost, content. Content is king and you can’t just post the same old-same old content that everybody is posting. See, a few years ago you used to kind of be able to get away with finding a link to a great article and then sharing that. That’s what we call curating content. But there’s still business pages out there that that’s all they’re posting is curated content and they’re wondering why they’re only getting one or two likes, or not a whole lot of engagement.
Every once in a while a little bit of curated content is fine, but really one of the biggest things that you want to think about with your Facebook Business Page is original content. That is one of the biggest ways you’re going to stand out in 2018, especially when it comes to video and Facebook Live content.
If you really want to rock your Facebook Business Page strategy, you’ve got to also think about your Facebook Live strategy and a consistent schedule. I highly recommend you get into a consistent schedule, whether it’s once a week, or a couple of times a month, where you’re providing really great valuable information. The reason why Facebook Live is so critical to your Facebook Business Page is as Mark Zuckerberg recently said when it comes to Facebook’s newsfeed, they are giving priority to pages and brands that are posting engaging content.
Right now, one of the best ways to get engagement on a business page is to do a Facebook Live. Not just to do a Facebook Live for the sake of a Facebook Live, but to really engage people.
When you’re on that Facebook Live, making sure that you’re inviting people ahead of time, that you’re asking questions, you’re getting people to engage with you. You’re asking people to say, “Hi,” in the newsfeed, and to really connect with you, and making sure that it’s really a two-way conversation, not just you blasting out information. Consistent content makes a big difference. Original content makes a big difference.
I’d also recommend thinking about scheduling a little bit of your content. I don’t believe in set it and forget it, but we’re all busy, so thinking ahead. Thinking about the next three or four days. Getting a little bit of scheduled content makes a huge difference. Looking into your Facebook Insights to see when are the best times to schedule that content. For some of you, it might be 9:00am. It might be 6:00pm. It could be midnight, but looking at the times that people are most active on social media, on Facebook, makes a big, big difference.
The last thing I’m going to mention here when it comes to your Facebook Business Page is don’t underestimate Facebook Ads. There are some simple things you can do in terms of boosting, doing a boosted post to a warm audience, like people who are already engaged with you on Facebook. Using things like custom audiences on Facebook can be really effective.
I’d also encourage you to look at some of the newer platforms that are happening when it comes to Facebook Ads. Facebook Messenger Ads are really, really effective, where you run an ad and your call-to-action is for someone to message you. That can be a really, really effective ad. As well as other ads that are being run through Facebook, like Instagram Stories Ads, other types of Facebook Messenger Ads, video ads. Just keep that in mind.
There’s lots of other videos that we’ll be doing when it comes to Facebook Ads. We’ve got lots of other content around Facebook Ads. I don’t want to spend too much time on it, but it’s really important you think about what is your ad strategy beyond just boosting a post, and really looking at some creative ways to get that traction on your Facebook Business Page.
At the end of the day, it really is all about content. You don’t need to spend a ton of money on Facebook Ads to get traction. Organic reach is not dead. If you post bad content, then you’re not going to get a lot of traction. Think about not just your Facebook strategy, but your content strategy. Get that content strategy together. It’ll make a big, big difference.
As always, if you like this video we would love if you would like, comment, and share, and let us know what you think. Let us know what your Facebook Business Page is. We’d love to see the link to your Facebook Business Page, so put that link in the comments below. Let us know how you’re using Facebook to build your business!