Today I want to share with you a few of my favorite YouTube hacks! As some of you know I am fairly newer to the YouTube game. YouTube was one of those platforms that I kind of let just sit there for a while, until about a year or so ago, when I said you know what, okay, we need to catch up with the times here, we need to practice what we preach, and we created our #GetSocialSmart Show a year ago, depending on when you’re watching this. It was the beginning of January 2017. And we have since grown our subscriber base and we’ve learned a lot about YouTube.
So a couple quick hacks if you are new to YouTube. You may not realize this but YouTube is owned by Google, that means it is the number two search engine in the world, and yes it’s an important platform to consider when it comes to your social media strategy. Now when you’re uploading video onto YouTube, there’s a couple things that we found makes a really big difference.
The file name can make a really big difference. So instead of just uploading file number 123, whatever the file name is, if you actually name the file name whatever the name of the video is, it actually helps you get found in search results. So if your video is, Top 3 Tips to Get Your Home Ready for the Market, have that be the name of the actual file name for your video, when you’re uploading it to YouTube. And then make sure that also matches the title with YouTube, so that’s a quick hack that we’ve learned that makes a big difference.
Another hack that I’ll share with you is the description is really key. You want to make sure you write a good paragraph or two, what the video is about, if you have your videos transcribed you can put the transcription in the description. But at least have a good paragraph or two describing what that video is. Make sure you also have links to all of your other social media channels, and some sort of call to action of where people can also find you, whether it’s your website, email, whatever it might be. Having that all in the description makes a really big difference.
The last big hack that I’ll mention to you, is don’t be afraid to share that YouTube video on lots of different places. I love to share it on Snapchat, for my Snapchat friends I find that doing a quick snap about my video and then sharing that on Snapchat, can be really effective. I also use Twitter quite a bit, when we’re sharing the YouTube link, I find that Twitter to YouTube tends to work really well. And occasionally we’ll also share that YouTube link on Facebook. Now you guys know if you’ve been following me, you know that I’m a big believer of taking videos and uploading then directly to Facebook, which I still believe is the best thing that you can do with a Facebook video. But from time to time one of the ways we’ll repurpose and get more traction to our YouTube channel, is after we’ve uploaded that video to Facebook, maybe a couple weeks later depending what the topic is, we’ll share that video again with that YouTube link to Facebook. So continuing to share that YouTube link is really, really key. Sharing it with your email database, sharing it on your various social media networks, can make a really big difference.
As always, we would love to know from you, are you on YouTube? How are things going when it comes to video? If you have a YouTube channel put it in the comments below, we would love to connect with you on YouTube.
And as always, if you like this video give us a like, comment, subscribe, especially if you’re watching on YouTube, and let us know how we can help you get smarter when it comes to social media.