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Today I’m going to show you three little known tips that you can do with your Facebook personal profile.
Tip number one, don’t underestimate the power of your privacy settings. Privacy settings are so, so important. Now, I know a lot of you have got your privacy settings set on lockdown, so only your friends can see everything you post. Obviously you want to think about what you want certain people to see, certain things on your Facebook personal profile, but on your about section, please make sure that you’ve got at least part of your settings opened up when people are searching you on Facebook. So, often I’ll go to an agent’s Facebook personal profile and I have no idea where they work, or what area they live in, or what their email address is, or their website, because their privacy settings are so locked down. Do a quick audit of your Facebook personal profile. Go to your about section, make sure your privacy settings are open a little bit. I’d also recommend when you’re thinking about your content on your personal profile, from time to time it might make sense to post some things publicly. Maybe a link to an interesting article about the real estate market, or something happening in your local community. Things that are really valuable that are valuable to the public, not just personal.
Tip number two is, use lists. If you’ve been following me for any period of time, you know that I’ve been talking about lists on Facebook for years and years, because it’s one of the number one things that you can do to cut down on the noise, when it comes to Facebook. So go to Facebook.com/bookmarks/lists and from here you can take all of your Facebook friends and organize them into lists. Your clients, your potential clients, your friends from high school, your sorority sisters, your family, everybody that you want to organize into a list, do that. Because then when you go on Facebook, instead of looking at your noisy newsfeed with cat videos and political posts, you can go right to your client list, or your family list, or whatever list you want to look at, and take a few minutes to engage. It makes it so, so much easier.
Tip number three is, embrace nostalgia. We all love nostalgia, right? Who doesn’t love a clip from the 80’s or 90’s or even farther back, I don’t want to date myself. Facebook’s very smart with this, when you login into Facebook you might see a little popup that says, “On this Day.” Well did you know you can actually access your entire feed of, On this Day? A lot of you might not realize this, so you can go to Facebook.com/onthisday and you can see your entire timeline from that particular day, not just one thing or two things, but everything you ever posted on that day, going back the year before, the year before that, the year before that, the year before that, etc, etc, etc. Why am I sharing this with you? Well, a lot of the times what we post on Facebook are things like, birthday messages, or we’re connecting with an old friend, or we get a little popup that says, “So and so and you have been friends for five years.” That may not be something that you want to share publicly again on your timeline, but you might share that privately with them in a Facebook message. Or share that on their timeline. And it’s a great way to reconnect and really engage with people.
I also want to share one last bonus tip when it comes to your personal profile. Use your cover photo in a really smart way. You know your personal profile is not all about business, so don’t have it be branded to your business, but use it in a way that talks about who you are and what you’re all about. And one of my favorite examples is Shawn Carpenter who’s a great friend of mine. He’s an agent and a trainer with Caldwell Banker in the Ohio area, and he’s got a great cover photo. It’s a great example of just a quick quote, it talks a lot about who he is as a person, and what he believes in, and everything he teaches personally as well as professionally. Great example there, great job Shawn.
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And if you’re ready to take your social media strategy to the next level, we would love for you to check out our #GetSocialSmart Academy. It’s our 24/7 on demand library with tons of resources for real estate professionals to get smarter about social media. Go to GetSocialSmart.com and check it out!