When it comes to social media I’m a big believer in stopping the random acts of social media. Be intentional. Now part of social media, of course there’s a little bit of randomness. You’re out and about, you want to take a selfie, that probably wasn’t part of your overall strategy, but that’s okay. One of the biggest keys that I find can really help agents, and brokers, and small business owners to really standout when it comes to social media is time blocking.
A few simple tips. I recommend time blocking a few minutes in the morning, a few minutes in the afternoon, and a few minutes in the evening. These 5 or 10 minute times are just kind of your check-in times. Think of these as times during the day where you also might check your email, you might also check your voicemail. It’s kind of that quick check-in.
When you do that kind of quick check-in, I’m a big believer in focus five. So if you’re going to take five minutes to jump on Facebook, don’t just scroll through your newsfeed. Either look at your client list, or be really proactive and pick four or five people that you want to see what they’re doing, and be really intentional about commenting, liking, or engaging. Don’t just click on five things, but really be engaging about who you want to connect with, because at the end of the day relationships are built with small, tiny interactions over the course of time.
Every like, every comment, every share adds up. So a few minutes in the morning, a few minutes in the evening, a few minutes in the afternoon just as you’re out and about, being really intentional. Now you might put that on your schedule, you might not. If you’re in the beginning stages of social media I would definitely put it on your calendar, because if you’re like me if it’s not on the calendar it doesn’t happen.
You got to block out 15 minutes in the morning every morning for the next three to four weeks, that way it becomes a habit.
The other part of time blocking your social media is you want to set aside time to schedule your social media content. I recommend setting aside 30 minutes to an hour once a week where you’re scheduling some of your content.
For me a lot of that happens Friday afternoon. That tends to be kind of a quiet time for me. Now this doesn’t mean to set it and forget it, this doesn’t mean just schedule everything. By having certain things that are scheduled it helps you think ahead. So if I sit down on a Friday and go, okay I know this is happening Tuesday, I know such and such is happening Thursday, I can start to kind of plan ahead when it comes to my scheduled social media content.
Time block. Pick a day in your schedule where every week you set aside 20, 30 minutes, maybe even an hour where you can schedule the next three, five, or seven days. Now make sure as well when you’re checking in day to day that part of that quick check-in, five minutes here, five minutes there is also checking your notifications and responding quickly as well.
The last part of your time blocking, and this is a little bit more of an advanced tip, but the last part of your time blocking is really thinking about when are you going to create content. Because, in 2017, 2018, and beyond it’s not enough just to be on social media, or post content. It’s really about creating unique content that tells the story of what it feels like to work with you. So you have to set aside that time. We set aside usually two hours once a month, where I am doing this right here.
I’ve said this before, but if I’m going to sit down and do my hair and makeup, and do one video, I’m going to sit down and bust out four or five, and that’s exactly what I’m doing right here. If possible, set aside a good chunk, an hour to two hours once a month at least, to really create that content.
For some of you it might be better to do it a little bit every day, for some of you it might be better once a week, or once a month. I like to do it one big chunk at a time, and then fill in as necessary, but at the end of the day use your calendar, treat it as important as any other part of your business, because when done right, when you are consistent with your social media efforts you will see so much bigger results in such a faster period of time. If you’re somebody who’s just sort of posting here and there haphazardly, you’re not going to see the results that you want.
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