Today we’re talking about metrics that matter on Facebook. If you have a Facebook business page, you have probably seen your Facebook insights and you’ve wondered, what do all those graphs and numbers mean, and what are really the most important things that you should be looking at when it comes to the metrics on your Facebook business page?
Number one is engagement. You really want to look to see which posts are getting the most engagement. When you click on your Facebook insights, you can actually look at all of your posts and then sort your posts by engagement. You can see which ones are getting the most clicks, the most traction, the most engagement, the most shares, and then post more content like that. Engagement, in my opinion, is one of the number one metrics to really follow when it comes to your Facebook business page.
The second is reach. How far is your post going? How far is your content going? Now, reach can be a little bit ambiguous. We’re not really sure, you know, when you see 2,000 people seeing my post, or 4,000 people, we don’t know exactly who those people are, but reach will give you a ballpark figure, in addition to engagement, of how successful those type of posts are. When you’re working through your Facebook strategy and you’re trying to figure out which content to post, is it links? Is it text? Is it questions? Is it photos? Is it Facebook Live? After you’ve done a few weeks of posting or a few months, go back to your insights and sort your posts by engagement and reach, and those will be really great indicators of what content is really resonating the most for your audience that you’re connected to on Facebook.
The third metric that I think really matters when it comes to your Facebook business page are your demographics. Who is liking and engaging with your content? Not just who likes your business page, but who’s really engaging with your business page? When you go to your insights, again, you can look at your demographics and see not just people who liked your page, but people who have liked or engaged with your content. Is it men? Is it women? Is it a certain age? Is it a certain city? A certain demographic? That information will help you tremendously, especially when it comes to Facebook ads.
Obviously, metrics matter. It’s really important to look to see what the data is saying, and what’s working and what’s not working when it comes to your Facebook page versus just guessing and hoping that something will stick. As always, if you’ve liked this video, we would love if you would share it. Please leave us a comment below, let us know what you think!