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Should You Outsource Your Social Media? | #GetSocialSmart Show Episode 031

Today, I am answering the question I get asked all the time, which is, should I outsource my social media? The answer is… Well, it’s a little bit of a long answer.

First of all, you can’t outsource you. I always think of social media as like the ultimate dinner party, and imagine having this great dinner party with your 10 most important clients or your 10 most important prospects or customers, and then instead of you being at this party, you have your assistant there. That’s kind of the same thing that happens when you totally outsource all of your social media.

So, first and foremost, you can’t outsource yourself. The most beautiful part of social media, the part that you just can’t hand off to someone else is that personal piece of it. It’s that part where you’re looking through Facebook, and then you see it’s someone’s birthday, and you pick up the phone, and you call them and wish them a happy birthday. Or you see that their husband just got a job promotion or that their kids are in little league, or whatever it might be, there’s that personal part of social media you can’t outsource.

But, I do believe that there’s a lot of value in not necessarily doing it all, especially if you’re in real estate, and a lot of my real estate friends, I know you wear every single hat possible when it comes to doing a great job for your clients, but there’s nothing wrong with hiring specific people for a specific skill set.

For example, you might hire a copy writer to help you with blogging or creating some great written content, maybe to help you create some eBooks or downloadable content for your website. There’s nothing wrong with hiring a videographer or a video editor, you know, especially for video. Video is so powerful. We have an amazing video editor who’s watching this video right now and editing it right now as we speak, and I love to create video, but I learned long ago that, you know what, when it comes to video editing, I would rather hire a professional for that piece of it.

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There’s nothing wrong with hiring a professional, especially when it comes to content creation. Now, you could also hire someone to perhaps help with a little bit of social media scheduling, so you might want to have someone who schedules a little bit of your content, perhaps on Facebook or Twitter or even LinkedIn.

I always say “Don’t set it and forget it.” Right? You don’t want to schedule everything, but you might have someone who monitors your social media channels a little bit, helps with scheduling and maybe also helps with creating some content.

If you are hiring someone, whether it’s a video editor, videographer, or a copy writer, or maybe just a social media coordinator to kind of help you with some of the heavy lifting, you want to make sure that you look at their references, you look to see their past work. Make sure they’ve had some professional experience. You don’t want to just hire the 19-year-old college kid because they grew up with Instagram and SnapChat, right? You really want to have someone who’s got that great experience, and you also want to look for someone who really gets you and your personality. And at the end of the day, like I said, nobody can replace you.

Do you outsource any of your social media? I’d love to hear! Leave us a comment below and if you found this video helpful be sure to like, comment and share.


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