Videos & Blogs

The Right Way to Repurpose Content | #GetSocialSmart Show Episode 024

In this episode I want to give you a few ideas of some of the things that we do to repurpose our content, and I want to give you some inspiration based on this video series right here.

I think a lot of times, we get confused about what does that actually mean to repurpose content. First of all, let me tell you what it doesn’t mean. It doesn’t mean taking one piece of content and spraying it all over the internet. That’s like the “spray and pray” model. We’re not doing that.

What I’m talking about is when you invest time, money, and resources into creating pillar content. Pillar content is something like this. Video, where you’ve invested time, money, and resources. Blogging, podcasting, Facebook Lives. There’s content that I’m sure you’re creating, and if not, I want to inspire you to create some great pillar content. Once you’ve created that pillar content on a weekly or monthly basis, how can you slice and dice that effectively to get the most use out of it versus spinning your wheels?

Would you like a copy of this video’s transcription in an easy to print PDF? Just click the image above.

I hope this has been helpful. I would love to hear what you think. Are you repurposing content? Are you having challenges with that? Do you have any questions about social media? Leave me a comment below, and as always, if you like this video, we would love if you’d like, comment, share, subscribe to us and let us know that you’re enjoying these videos.

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