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How One Realtor Doubled Their Business Using Social Media and Video Marketing | Interview with Sue “Pinky” Benson

The Katie Lance Podcast Episode 102

How can you use video and social media to grow your brand? In today’s podcast I’m excited to share an interview with my dear friend and #GetSocialSmart Academy member, Sue “Pinky” Benson.

Sue “Pinky” Benson is a Realtor with RE/MAX with more than a decade of experience in the real estate industry. Working side by side with her husband Josh in Naples, Florida, she has maximized video and social media to grow her business tremendously. In the last five years Sue has doubled her business year over year because of the power of video and social media.

Lessons learned:

  • Use social media and video to grow awareness – use what is free and in front of you. Facebook Live is a great tool that doesn’t require editing!
  • Video is what is expected of you as an agent. You have to get over your hesitations and just do it. People are going to judge you regardless, so don’t let that hold you back.
  • Instagram is also a great tool for building your brand – utilize stories, the feed and reels! Original content is key. Put your face in your stories and frame them with a beginning, middle and end.

Additional resources:

  • Connect with Pinky on Instagram and at her website.
  • Do you have ideas for topics for our podcast? Email me at katie@katielance.com
  • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy
  • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

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Click here to view full transcript of the podcast

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