My clients often ask me whether they really need two Facebook profiles: one personal and one business.
My answer: it depends on your own personal situation and your needs.
Your personal profile is a key part of your social media strategy. This is where you’re going to have information about yourself such as your family, hobbies and interests, and maybe a little about your business as well. Your personal profile shouldn’t be all about your business – and in fact, that’s against Facebook’s terms of service.
That said, your personal profile is an important piece of how you connect with current and prospective clients. You might think: who cares about what I had for breakfast or about my dog photos? Think about it, though. That’s how you connect with people. You connect when people share things like photos of their kids and pets or even a great glass of wine that they had – and people want to do business with people they connect with.
You can also use your personal profile a little bit for business. I believe in the 80-20 rule: 80 percent personal, 20 percent business.
So what should you talk about on your personal profile when it comes to business? One of the most important things you can do is to celebrate moments. Think of the big things that happen in real estate, especially when you’re working with a buyer or seller. It’s such an emotional process and sometimes we forget that. But you can document these moments – when your clients are signing the paperwork, holding up the set of keys, or standing by the sold sign, for example. It’s such a validating time for your clients – why not put that on your Facebook page with a photo or quick video to share how important this moment is to you and how you love what you do?
Now let’s talk about your Facebook business page. That’s an important component of your social media strategy and it can be all about business, marketing listings, data and so forth. Proceed with caution here – it does take a lot of time, effort and strategy and these days, even a little bit of money for Facebook advertising.
I’ll go out on a limb and say that Facebook business pages are not for every agent. If you do have the time, the money and the strategy already in place, though, you may want to think about going for it. It all depends on what works best for you.
What do you think? I’d love your opinion, leave me a comment below or on my Facebook Page!