It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative.
As someone who has helped to manage multiple social media channels for many brands and organizations (including my own), I can tell you first-hand, that sometimes it can feel like you are on a bit of a hamster wheel when it comes to content.
The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there.
Before I think about posting anything to social media – I always ask myself: “Would I share this? Is this interesting? Funny? Creative?”
If the answer is ‘No,’ then I re-think posting about it.
Think about your own behavior. If you are like most people, we consume social media content during moments of our day; standing in line at the grocery story, watching our favorite T.V. show or sitting in the car waiting to pick up our kids. And, as we scroll – we stop on things that catch our eye; the funny video, the poignant story, the silly photos.
So, how can you keep your content fresh, real, engaging and entertaining – but still do so in a short period of time on a low budget? Keep reading, because these are some of my tried and true favorite tips.
Build your team. Sometimes it helps to have a little help when it comes to content creation – whether it’s written blog posts, videos or graphics. Many times you can hire a freelancer on a project basis, and although this is money out of your pocket – it may save you a great deal of time by having a professional copywriter, graphic designer or videographer assist in creating your content. There are some great sites like Upwork and Guru that allow you to hire freelancers on a per project basis that works for you.
A picture is worth a thousand words. Did you know, when people hear information, they’re likely to remember only 10% of that information three days later? However, if a relevant image is paired with that same information, people retained 65% of the information three days later. In fact, 46% of marketers say photography is critical to their current marketing and storytelling strategies. Using tools like Canva, Piktochart or Design Feed can help turn a post that is just ok – to a post that is awesome!
Say yes to something that scares you. Is there room in your social media content to tow the line? To push the envelope? I look at someone like The Broke Agent who embraces being who they are; they are funny, offbeat, sarcastic and many times are saying the things we wish we could say! I think sometimes we are so scared of offending someone that we become vanilla. Have fun, have an opinion and embrace who you are!
Pay attention to what your clients are asking you. For one week, carry a notepad and every time one of your clients ask you a question – write it down. By the end of the week, you should have a good running list of questions that you can then create content for – whether it’s blog posts, short videos, live stream videos, etc. Instead of creating content we think our audience will like – create content that your audience is asking for!
Curate great content. I’ve talked about BuzzSumo before – but I truly love how you can search BuzzSumo by topics that are ‘most shared’ on Facebook or other social channels. If some of that content is related to your brand, sharing that content will usually result in more engagement for you. You can set up searches based on your interests, your location and your brand and then share content that is the most engaging!
Use emojis! Emojis are so effective in email subject lines, but also in your social media posts. They help your message stand-out and share the voice inflection that goes along with a post, that sometimes get lost in translation. If you start to use the same emojiis regularly, they can be part of your brand!
Add humor and entertainment. People love to laugh – you may not feel like you have funny things to create, but look for funny or entertaining content online that you can share. Also, look for moments of opportunity to share a real story – especially if it’s a funny life story. When you share something funny and real – you also help people find you more relatable. I also love to share funny quotes or sayings about my industry. Here is a great example, this post below is from a photo I snapped as I was out and about shopping. I snapped a quick picture and put it on my business page and to date, this is one of the most engaged posts on my page with 220 reactions (likes, hearts, etc), and 30 shares. By being in the right frame of mind to always be on the lookout for great content – especially when it’s funny can make a big difference!
Be useful and specific. When you can create content that is useful and specific – people are more likely to click and share it. For example, you may create a short video, “How to Get Your Home Ready for the Market” OR you can create a video instead called: “3 Ways to Get Your Home Ready for the Market this Summer.” Both videos would probably be helpful and relevant content – but when you can be specific (i.e. “3 ways”) and also relevant to the time of day or year (i.e. “summer”) – it makes a huge difference.
Be a storyteller. Everyone loves a great story! Start thinking about why you love what you do, who you love working with the most and what types of clients you would like to work with more. Are there stories you can share? Be intentional about writing down a few specific stories or examples of clients you have worked with and could share. Here’s an example of some of the stories you may have:
- The family who relocated across country and only had a weekend to find their home, and you did that for them.
- The young couple who didn’t think they could buy their first home, but you introduced them to your go-to lender who was able to advise them on down-payment assistance that allowed them to get that first house.
- The family whose parents passed away unexpectedly and you had to quickly clean and list the house, and you ended up selling it faster for more than expected.
We all have these stories – but what if you thought about how you could tell those stories in an authentic way through your blog, graphics or video? Especially – live video like Facebook Live or Periscope are great ways to showcase your stories!
You can also curate success stories of your clients. As an example, Tesla does a great job of curating and showcasing their customers!
What’s new? By using tools like BuzzSumo or even creating a Facebook Interest List to stay on top of the latest and greatest for your area and your industry – can help tremendously. Here are a few of my favorite interest lists I’ve created. Feel free to click and follow any of them. Then, check out these lists a few times a week and share content to your Facebook profile or page that is interesting and/or relevant:
Are you ready to shake things up and not share the ‘same old, same old?’ I hope some of these tips helped you! If you are struggling with getting organized and time management when it comes to social media – you may want to check out these additional posts: How to Create Your Ultimate Blogging Calendar and The Best Kept Secrets for Curating, Creating and Promoting Hot Content.
P.S. Tired of the social media time suck? Ready to get smarter about how you use social media? Looking for more guidance on how to best use each social media platform? Check out our #GetSocialSmart Academy here!