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Biggest Mistakes Real Estate Agents are Making on Instagram

Are you wondering what you should STOP doing on Instagram immediately? In my latest video, I share the three biggest mistakes real estate agents are making on Instagram. 

 

Mistake #1: Automating all of their posts 

It’s time to stand out in a sea of sameness! If you are posting the same automated content as hundreds of other Realtors that won’t do a lot for you on IG. Commit to posting original content at least once or twice a week and limit the number of automated posts. 

Mistake #2: Posting generic content 

Again, posting generic content or content that everyone else is posting really isn’t the way to build your Instagram following and generate business from Instagram. Use apps like: Canva, Wordswag, Videoshop or Videorama to edit and enhance your IG content to stand out! 

Mistake #3: Not formatting posts for Instagram 

Don’t blast the same content everywhere! It’s tempting to take a flyer or a postcard and turn it into an IG post. It’s better to format your posts specifically for IG with images, text and hashtags. Also, format your posts based on what platform you are on. Here is an example of one type of post and how we formatted it for Instagram and Facebook

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