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Hi there! I'm Katie Lance, CEO/Founder of Katie Lance Consulting.

My passion for social media marketing and its potential to engage and connect with clients led me to specialize in one thing – social media for the real estate industry!

When I’m not rocking the stage, running a virtual training on Zoom or creating fun content, you’ll find me enjoying life in the beautiful San Francisco Bay Area with my amazing husband and our two incredible boys.

SOME OF OUR RECENT PARTNERS AND STAGES:

From a young age, I've had an undeniable passion for marketing, which flourished during my college years while working with Vector Marketing - the marketing arm for Cutco Cutlery. 


Rising through the ranks, I even had the honor of opening their office in Honoulu! I'd love to share more of this exciting journey over a glass of wine, exchanging stories and laughter.

In 2005, I took a leap into the real estate industry as the marketing director for Empire Realty, a boutique firm nestled in the vibrant SF Bay Area. It was a turning point, as I fell in love with both the real estate world and its entrepreneurial spirit. This experience set the stage for a fulfilling career ahead.

Transitioning to Inman News, I served as their Chief Strategist and Social Media Director.


During my time there, I took immense pride in witnessing their social footprint soar from 7,000 fans and followers to an impressive 250,000. In 2011, I spearheaded the launch of Inman's ambassador program, a community that now boasts some of the real estate industry's most socially active members, with a remarkable reach of well over 2 million friends and followers.

My passion for elevating the real estate industry's online presence led me to co-found Inman Next, the premier real estate industry blog. Additionally, I served as the managing editor for FOREM (Future of Real Estate Marketing), a widely respected and longstanding real estate blog.

In 2012, the entrepreneurial bug bit me and I took a bold step to establish Katie Lance Consulting. A few years later, my husband Paul Lance joined me on this incredible journey, leaving his corporate job to make our shared dream a reality. 

I also checked off a major bucket list item —writing a book!


My Amazon Best-Seller, #GetSocialSmart, is the ultimate go-to-guide for real estate professionals, entrepreneurs, and small business owners seeking social media success.

GET THE BOOK!

I also checked off a major bucket list item —writing a book!


My Amazon Best-Seller, #GetSocialSmart, is the ultimate go-to-guide for real estate professionals, entrepreneurs, and small business owners seeking social media success. With over 400 articles written, I cover various topics such as social media, mobile apps, new technology, and women in business.

You can find my posts on The Huffington Post, Women 2.0, Medium, Inman News, and Social Media Examiner.

GET THE BOOK!

THE TEAM

Behind every successful endeavor, there's a cohesive and dedicated team working tirelessly to make it all happen. At Katie Lance Consulting, we're no exception!


Our team is a collective force of marketing enthusiasts, client services specialists and business professionals all driven by the same passion - empowering real estate professionals to get smarter about social media.

From crafting engaging content to exceptional client concierge services, every member brings their unique expertise to the table, ensuring a seamless and enriching experience for our clients. 

What is the Katie Lance Podcast?

Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I share with you more about what makes me tick, my backstory, how I think about business, parenting, real estate and so much more.

Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time, too! 

LISTEN HERE!

What is the Katie Lance Podcast?

Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast,  share with you more about what makes me tick, my backstory, how I think about business, parenting, real estate and so much more.

Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time! 

LISTEN HERE!

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